About

The local triathlete

  • 77% from Richmond
  • 60% are 30-49 years of age
  • 52% Male / 48% Female
  • 63% of our triathletes are married; 44% have kids
  • Driven, highly educated and high achievers
  • 30 - 40% first time triathletes participate in Pink Power

The Sport At a glance

  • According to Sporting Goods Manufacturers Association, an estimated 2.3 million people completed a triathlon last year a 55% increase over the year before. ~ 2011
  • Triathlon is the fastest growing sport in the U.S. Olympic movement. ~2008
  • USA Triathlon states that 30% of triathletes earn 100K-150K/year  ~ 2011